![]() ![]() “Bouisms” launched in 2010 and were a mix of images and saying that embodied a “seize the day” attitude relative to what customers say they stay awake for. “We wanted to draw from our former work with Caribou “bouisms” and our brand mantra, ‘Life is short. “There is something for everyone on the cup from “Cabin Life Memories,” Northern Slang such as “Uffda” to “Celebrating a 3-Day Weekend”. “With Super Bowl coming to our town – Minneapolis, Minnesota – and our 25th birthday, we wanted to create a design that allowed us to connect with customers in the form of nostalgic iconic Midwest sayings and images,” says Jenifer Hagness, Caribou Coffee’s senior director of product innovation. The new cup is filled with doodles and phrases that pay homage to life in the Upper Midwest of the United States. Caribou Coffee is reinventing its signature coffee cup designed around the theme: The Best of the North.
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